HIREN KOTAK

The Concept U Turn

New and innovative road safety and traffic awareness campaign called U TURN that we have come up with. It must be made clear right at the start that this campaign is in no way like the traditional ‘Marg Salamati Saptah’, in fact it is fresh in its approach and revolutionary in its thinking.

In this campaign our focus will be to identify automobile drivers, bikers and pedestrians who diligently obey the traffic rules and felicitate and appreciate them so that others will have a strong motivation to follow in their footsteps.

We realise that this is not a conventional approach and goes against the grain of history but it is also true that we have tried the conventional approach numerous times before and it has not delivered to the extent of our requirement. So let us try and write on a black page with a white inked pen this time and who knows we maybe successful in our endeavor.

Our beloved city, fondly called ‘Rangilu Rajkot’ is a city of vibrant colours but also a city where people seriously lack common traffic sense and courtesy.

We must look to work in this regard constantly for it is said that it’s better late than never. U TURN may have come up late but it has the potential to deliver the punch that we need.

Urban life is India, is today full of convenience, mass transit and breaking cultural barriers. But on the negative side it also brings out the stress, anger, ego and a general negative attitude towards life. One bad apple can ruin the good lot. We often see that at any traffic junction even if one driver breaks the rule or a traffic signal, all follow suits.

Everyone waits for the one who will break the law so that they can all hide and escape in his/her shadow. I often wonder that if many can follow one to break the law, why can’t one follow many to obey the law? In a developing India, perhaps, the most important change that we need today is to alter our civic sense and courtesy, be more accommodating towards others and have safe and friendly roads to drive on. For this we need mass understanding and coordination of the people at large.

U TURN aims to bring out the problems in our traffic sense and create awareness about the ill effects of driving in anger or with a general lackadaisical attitude. We need to look at the bigger picture here and make some serious changes. For this purpose we expect full support of the media so that our voices are heard in each and every household of Rajkot.

For a campaign that is as fresh as the smell of wet mud on a rainy evening, we need a totally fresh and new approach towards handling it. Right from the volunteers to the top leaders, we need new enthusiasm to get this project running with whatever resources we have available. Our aim is to fire on the problem using society’s own soldiers.

We are ready with all the material and resources that we will need for this campaign of which I am enclosing a copy. A couple of short impact oriented films and a power point presentation have also been prepared. We would love to and deem it an honour to receive positive encouragement and criticism from you as well as some suggestions on ways to improve our program. With your support we hope to fasten our seatbelts and open the windows of hope in our U TURN.

Hiren Kotak

info@hirenkotak.com